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They quote a 2009 study from Georgia Tech where over 1 million Pinterest graphics were evaluated to determine which colors were related with the most shared pins.

Researchers concluded that red, purple and pink promote sharing, while green, black, blue and yellow all stop people from sharing.

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Considering that fonts can also play an instrumental role in how social media graphics are shared, launch two posts where the only difference is the font used to communicate the message.

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